Your round-up of Biiah business updates is here!

Buckle up. 

Our recent rebrand signalled a slew of exciting developments that have been happening behind the scenes.  

Today, we’re ready to share those juicy tidbits with you. 

  1. We Got into Techstars – The World’s Most Influential and Successful Accelerator For Start-Ups
  2. The Biiah App Is Now LIVE & Free to Download in The Apple AppStore
  3. Our Website Has a New Look
  4. Music Ally Named Biiah as a SI:X Finalist 2022
  5. Notes From Our Founder: ‘Bridging The Gap Between Music & Tech’

So, without further ado: 

  1. We Got Into Techstars!

Unfamiliar with Techstars? In short, they are the Warburtons of sliced bread in the accelerator space. They welcome only the top 1% of entrepreneurial talent from around the globe, providing the best mentors and an unrivaled network of corporate partners, investors and alumni as part of their highly successful and influential 3-month programmes. 

We are ecstatic to have made it through their rigorous application process and to be welcomed to the Techstars Minnesota Twins Accelerator, at the historic Ford Center, in Minneapolis. The programme is the first in Minnesota sports and the second to be operated and funded by a Major League Baseball club.

You may have yet to sit down and think about the crossover between the sports and the music industry. Yet, similar to music,  beyond the stadiums, everything from our childhood summer memories, the people we spend our time with, the clothes we wear, and even the food we eat is all influenced by sports. The influences go in both directions Royce Lewis, Jose Miranda, Chris Archer all have walk-out songs inspired by their favourite musicians. When you think about it, sports and music are inextricably entwined; by team chants/songs, national anthems, stadium organists  – the list goes on! At the heart of it all? Social cohesion, and a boost in well-being! 

With the fast-evolving sporting and entertainment industries, fans are changing how they engage, which presents tech companies like Biiah with a unique opportunity to explore! We’re excited about what this could mean for Twins baseball fans in the future. Watch this space!  

2. The Biiah App is Now LIVE On Apple’s AppStore.

HUGE NEWS! After multiple rounds of BETA testing, the Biiah Singing For Wellbeing App is now available to download for free in the Apple App Store! 

Connect with the feel-good power of your voice and learn to sing with fun, quick, bite-size sessions tailored to you.

*Only on iPhone; we are working on bringing it to Android ASAP. Please bear with us, and we apologise for any inconvenience. 

We feel like our child has finally left school to go to university – and our entire team feels like the proudest parents in the world. 

We want to thank our community and broader music professional network for their help in creating a real impact on the Biiah App. We couldn’t have done it without your feedback and support. 

Will this be your first time trying the app? We’d love to hear your thoughts.

We appreciate any efforts to help us spread this exciting news far and wide!

3. Our Website Has a New Look

Aligned with the launch of our app, our website got a fresh look too! 

 Say hello to #MusicTech innovation.  

4. We’re A Music Ally SI:X Finalist 2022!

The new design better illustrates our mission and is jam-packed with valuable features that cater to all of your singing for well-being needs. 

Music Ally named us as one of their finalists for their SI:X award 2022! 

The winners in each category of this mentorship and global showcase contest will be invited to present as part of the NY:LON Connect conference in London in January 2023 and will benefit from mentorship from supporting sponsors such as Amazon Music, FUGA, PRS For Music, The Raine Group, Reed Smith & Universal Music Group.

The categories for this year are booming with innovation, and we’re delighted to be a part of it. The finalists will soon be profiled in Music Ally’s Q3 Start-up Report before deciding. Wish us luck! 

5. Notes From Our Founder: ‘Bridging The Gap Between Music & Tech’

Last week, I spoke at Blokur’s #MusicTech Event alongside Bina Mistry from Peloton Interactive and music:defined, Shrina Patel from Merlin, and David Knox from Reactional Music  to discuss the often challenging but increasingly exciting intersection between #music and #tech. 

From our meaty discussion, two things everyone agreed with were: 

1. Music licensing – the struggle for startups is REAL.  The necessity to innovate and build bridges that allow businesses like Biiah to enter the music scene more easily is more significant than ever! 

2. Music rights – the industry is highly lucrative and copyrighted; expecting start-ups who are “powered by”  music to shell out $100k before they’ve proven product-market fit is nonsensical. 

So, where do we go from here? 

We inspire change by sharing our challenges and keeping the conversation at the forefront of advancements in the space. 

By collaborating and innovating, we can move the needle on bridging the gap between music and tech to help more Music Tech startups start.

The real work begins now. 



That’s a wrap. Thank you for reading; we hope you enjoyed being brought up to speed. Until next time! 

Please leave your thoughts in the comments below; we would love to hear from you. 

For now, here are some additional resources you may find useful. 

  1. Singing for Wellbeing  – The Staggering Evidence Behind It
  2. Come Sing!’ Online Singing Event for ALL | Everything You Need to Know

Related content

Ready to unleash your full potential?

No one has a voice like you.
It’s time to share it with the world.